fashion, woman, clothing

How online retailers can achieve next-level personalisation through customer collaboration in Digital Fashion ?

The fashion industry, ranging from global discount retailers to exclusive luxury brands, drives a significant part of the global economy. Fashion is one of the most challenging fields, highly impacted by global economic uncertainty as well as distinct trends and industrial changes. In response to the pressure for growth and cost efficiency, many brands have started a series of initiatives to improve their speed to market and to implement sustainable innovation in their core product design, manufacturing and supply chain processes.   A fundamental challenge for many fashion brands is that, increasingly, they lag behind consumers’ expectations. The role of the consumer has shifted from one of passive observance to enabled dominance. They are no longer content with simply buying fashion products; exponential growth in the use of digital technologies has empowered them. They want to interact, belong, influence and be the brands from which they buy. Informed, selective, and in charge, they care about how they look in public and on social media, and about the perception of the goods they buy and own. The vast majority of consumers use digital channels before, during or after making their purchases. In an age defined by technology the power of fashion bloggers in the millennial era has had a lasting influence on consumers, facilitated by the rapid growth of social media and new technologies This means that becoming a digitally-savvy brand can no longer be considered a separate business. Instead it will increasingly be fundamental to organisations and the entire consumer-brand relationship. There are no more typical consumer segments, no more geographies, and no more one-size-fits-all solutions.   With platforms like Instagram, Facebook, Twitter and YouTube, consumers are able to comment on their experiences with products and companies and to share them with their friends. This has led to the growing need for companies to generate positive customer experiences in order to minimize negative word-of-mouth messages, which would easily be spread within the social media platforms to other, potential customers. Another form of social media that is very popular with younger, fashion conscious women, is blogging. Fashion blogs have grown to be one of the most effective ways of sharing experiences and recommendations over the internet and they are a effective way of marketing products straight to the target customer with low cost. It is not only a place where young women go to find specific products to buy, but also a place to roam around and accidentally find something desirable. It can increase the amount of internet store buying, since it can link the user directly to the place of purchase. Blogging is one of the oldest and most traditional forms of social media, which started to emerge in the late 1990s. The concept and usage of blogs have changed in line with the development of technology. Chaffey, Ellis-Chadwick, Johnston and Mayer (2006, 387) define web logs or “blogs” as follows: they give an easy method of regularly publishing web pages which are best described as online journals, diaries or news events listings. They may include feedback (trace-back) comments from other sites or contributors to the site. Frequency can be hourly, daily, weekly or less frequently, but daily updates are typical.   The fashion industry has far more well known and famous bloggers than many other industries or subject matters such as food(ex. cooking), politics or travel. Examples of bloggers that blog in the field of fashion, that have achieved international fame and acknowledgement in the fashion industry are people like Perez Hilton, Anna Dello Russo, Pandora, Susie Lau and Vanessa Jackman.     As fashion bloggers may also create new trends and styles though their blogs and inspire designers for their lines. They may discuss ethical or ecological matters of clothing production such as the sanding of jeans which can cause serious health issues for the workers.   The main objective of this article is to find out To analyse the online clothes buying pattern of women in India • To understand major factors influencing online shopping • To provide recommendations to online retailers(e-tailers) based on consumer opinion   Now let us look into the frequency of women’s clothes  purchase from different platforms. For better understanding for the customer satisfaction in their online platform, we have to prepare a questionnaire and can do a community survey. The questions we can include for this can be like:   How often do you buy clothes from Amazon? How often do you buy clothes from Myntra? How often do you buy clothes from Flipkart? How often do you buy clothes from Zivame? How often do you buy clothes from Jabong? How often do you buy clothes from Limeroad? How often do you buy clothes online? How often do you compare clothes on different websites before buying? How often do you go through the reviews of others before buying? How often your purchases are planned? How often your purchases are planned? How often your purchases are impulsive? How often do you purchase Western wear? How often do you purchase Traditional wear? How often do you purchase party wear? How often do you purchase sports wear? How often do you purchase Lingerie? Important factors considered while making online purchase How much brand influence your online purchase? How much durability influence your online purchase? How much styles influence your online purchase? How much comforts influence your online purchase? How much ease of delivery influence your online purchase? How much varieties for money factor influence your online purchase? How much values for money influence your online purchase? How much return policy of e-tailor influence your online purchase? How much discounts and offers influence your online purchase?   Customer Suggestions to improve online clothes Shopping Experience   Quality   Quality check of products before dispatching Better stitching quality to avoid quick wear off Quality of material to be improved Colour of fabric Display mismatch Products displayed on website doesn’t match with actual product Colour mismatch Information Provide better description about products, material of fabric Size chart should be provided Customer ratings to be displayed Wash care Comparison of products for sale on different websites   Product
Provide well-known brands Varieties of products and brands
Customized products
Variety in sizes of clothes
More durable clothes
Improve on design and styles
Service and availability  
Timely delivery
Faster delivery
Encourage customer feedback
Trial purchase option
Provide live chats
Customer friendly
Return rules should be made more simpler
Better illustration of the product
Clothes sizes vary with different brands and difficult to pick the right size of clothes
Customer care service has to be improved
  Promotion/Offers
Discounts
Free shipping
Customer loyalty program
Offers on online purchase
  Price
Products purchase should provide value for money
Free shipping
  Innovate to stay ahead Using recommendation engines to showcase a personalised product selection will soon no longer be enough for tomorrow’s ecommerce retailers. Instead, customer data will underpin a revolutionary process of mass-product and service customisation and personalisation, at an individual level. This creates an opportunity for retailers to engage customers in an immersive experience of collaborative creation, resulting in a more sustainable industry and greater customer brand loyalty online.  

10 thoughts on “How online retailers can achieve next-level personalisation through customer collaboration in Digital Fashion ?”

  1. Detail: http://zrenieblog.ru/ http://zrenieblog.ru/ http://zrenieblog.ru/
    歷史
    六七千年前的先民就開始釣魚。周文王曾和兒子們在靈沼釣魚取樂。戰國時范蠡也愛釣魚,常把所釣之魚供給越王勾踐食用。 二十世紀八十年代,中國大陸的各級釣魚協會成立,釣魚地點也從自然水域向養殖水域過度,所釣之魚則從粗養向細養過度。人數增多、水體污染及濫捕濫撈導致釣魚難度上升。釣魚協會開始與漁民和農民簽訂文件,使更多釣者能夠在養殖水域釣魚,達到了雙贏的目的。 二十世紀九十年代初,來自台灣的懸釣法走紅大陸,各地開始建造標準釣池。 二十世紀末,發達國家的釣者提倡回顧自然,引發新一輪野釣戰,而中國的釣者則更青睞精養魚池。]

    工具

    一种钓鱼竿机械部分示意图
    最基本的钓具包括:鱼竿、鱼线、鱼钩、沉坨(又名沉子)、浮标(又名鱼漂)、鱼饵。]:1其他辅助钓具包括:失手绳、钓箱、线轮、抄网、鱼篓、渔具盒、钓鱼服、钓鱼鞋等。]:1

    钓竿一般由玻璃纖維或碳纖維轻而有力的竿状物质製成,钓竿和鱼饵用丝线联接。一般的鱼饵可以是蚯蚓、米饭、蝦子、菜叶、苍蝇、蛆等,现代有专门制作好(多数由自己配置的半成品)的粉製鱼饵出售。鱼饵挂在鱼鉤上,不同的對象鱼有不同的釣組配置。在周围水面撒一些誘餌通常会有較好的集魚效果。

    钓具
    鱼竿
    主条目:鱼竿
    钓鱼的鱼竿按照材质包括:传统竹竿、玻璃纤维竿、碳素竿,按照钓法包括:手竿、矶竿、海竿(又名甩竿),按照所钓鱼类包括:溪流小继竿、日鲫竿(又名河内竿)、鲤竿、矶中小物竿。]:6-8

    鱼钩
    主条目:鱼钩
    鱼钩就是垂钓用的钩,主要分为:有倒钩、无倒钩、毛钩。]:14

    鱼线
    主条目:鱼线
    鱼线就是垂钓时绑接鱼竿和鱼钩的线,历史上曾使用蚕丝(远古日本)、发丝(江户时期日本)、马尾(西欧)、二枚贝(地中海)、蛛网丝(夏威夷)、琼麻(东南亚)、尼龙钓线(美国)。]:25

    鱼漂
    主条目:鱼漂
    鱼漂又名浮标,垂钓时栓在鱼线上的能漂浮的东西,主要用于搜集水底情报,查看鱼汛,观察鱼饵存留状态,以及水底水流起伏变化。]:36

    鱼饵
    主条目:鱼饵
    鱼饵分为诱饵和钓饵,是一种用来吸引鱼群和垂钓时使用的物品,钓饵分为荤饵、素饵、拟饵、拉饵。]:170

    沉子
    主条目:沉子
    沉子又名沉坨、铅锤,是一种调节鱼漂的工具。]:45

    卷线器
    主条目:卷线器
    卷线器主要安装在海竿和矶竿上的一种卷线的工具。]:63

    连结具
    主条目:连结具
    连结具是连结鱼线与钓竿、母线与子线的一种连结物,使用最广泛的是连结环。]:55

    识鱼
    鱼类的视力不如人类,距离、宽度均无法和人类的视力比较,鱼类对水色、绿色比较敏感,鱼类的嗅觉非常灵敏,鱼类的听觉也非常灵敏,钓鲤鱼时,不能在岸上大声谈笑、走动不停,鱼类的思考能力非常弱,鱼类应对周边环境随着气象、水温、水色、潮流、流速、水量的变化而变化,于是便出现了在同一个池塘、水库、湖泊,往日钓鱼收获大,今日少,上午收获大,下午少,晴天大,雨天少等情况。]:114-117淡水钓鱼,中国大陆经常垂钓的鱼类对象是本地鲫鱼、日本鲫、非洲鲫、鲤鱼、游鱼、罗非鱼、黄刺鱼(黄鸭叫)、黄尾、鳊鱼、青鱼、草鱼、鲢鱼、鳙鱼,台湾经常垂钓的鱼类对象是本地鲫鱼、日本鲫、吴郭鱼(罗非鱼)、溪哥仔和红猫(粗首马口鱲)、斗鱼、罗汉鱼、苦花、三角姑(河鮠)、竹蒿头(密鱼)。]:117

    影响鱼类的6大因素主要是:季节变更、气温高低、水的涨落、风的大小、水的清浊、天气阴晴

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